Dr. Claire Friedemann Smith is a senior researcher within the Cancer Research Group and the Nuffield Department of Primary Care Health Sciences, University of Oxford. Claire has a health psychology and primary care science background and her research interests include routes to cancer diagnosis and in particular the clinical reasoning and communication strategies that facilitate cancer diagnosis at the earliest useful opportunity – avoiding late but also overdiagnosis. Claire has lead a National Institute of Health Research project to determine the components needed for effective safety communication and the qualitative evaluation of a toolkit to support safety-netting activities in primary care practices.